The Reef Tropical Team

Claude Kershner III - CEO & Visionary

Claude IIIClaude has been a dedicated and hardworking figure in the Pool and Landscape industry along with the South Florida business scene. Originally from Philadelphia, PA, he has realized the possibilities of a service-oriented business in South Florida since 1998. 

He has helped shape hundreds of lives over the years through his dedication to the local community, his portrayal of effective leadership for charitable organizations, his influence mentoring his employees and his ability to continually persist and enable others around him. Learn more about Claude III ---> Celebrating 17 Years

Call Claude at 305-367-2005 x1003, or email him at 

LinkedIn: Claude Kershner III Profile


Claude Kershner IV - President & Integrator

Claude IVClaude Kershner IV is a service minded leader with a heart for people. He works closely with his staff on a regular basis to help them reach new heights in their lives through the vessel of Reef Tropical's mission. He is a certified business and life coach and went to Lehigh University in Pennsylvania, worked in commercial Real Estate for CB Richard Ellis for three years out of college and then proceeded to get his graduate degree (MBA) at Oklahoma State University in Business Administration with a concentration in Entrepreneurship. He is also a Doctorate in Business Administration (DBA) Candidate at FIU's Chapman School of Business class of 2022. He has been working for the family business most of his life. Now, as the President of Reef Tropical, his goal is to create value and opportunities for his staff and customers alike. Claude is a father, a member of Christ Fellowship Church and Peak360 Crossfit in Miami. He is an avid beach volleyball player and is very involved with local business groups and fitness activities. He is a former volunteer football coach at Coral Shores High School and involved with multiple local philanthropy programs. He is the director of Faith RXD which is a ministry strengthening physical and spiritual growth. 

                                                        Call Claude at 305-367-2005 x1004, or email him at 

                                                        LinkedIn: Claude Kershner IV Profile


Cindy Lopez Price - Director of Customer Service

12317686_1071759476201239_1789049544_a.jpgCindy has worked with Reef Tropical for a combined eight years. She has long standing relationships with customers, property managers, internal team members, subcontractors and vendors. She knows pools and landscapes very well and can speak to any issues as she has seen it all. She is very friendly to work with and is training a department to act as she acts to best take care of customers and accomplish the mission of the organization. 




Julio Perez - Director of Human Resources

 julio 2.jpgJulio has over 9 years of experience in Human Resources and organizational development.  Julio’s expertise includes training and development, leadership and coaching. Julio is passionate about helping businesses make the most of their resources and talent, and helping individuals make the most of their job. Julio holds a Bachelor in Business Administration and an MBA degree from Florida International University. 




The Reef Tropical Landscape Team

Mark Brown - Designer

Mark BrownMark Brown studied landscape architecture at Florida International University. With more than 13 years of experience in the Industry, Mark has been with Reef Tropical helping clients conceptualize their outdoor paradises for more than three years.

Mark is rather talented with freehand drawings for renderings but is also well versed in the use of CAD drawings and other landscape design software.




David Baskin - Landscape Project Manager

DavidDavid Baskin earned an Industrial Design degree from Auburn University. Throughout his career, he has worked for many well-known companies offering his services in product design, with many products in production today. He most recently worked in Atlanta in the design and development of commercial real estate. His years of experience have enabled him to combine his eye for design with the project management skills needed to implement amazing designs with Reef Tropical Landscape.




Andy Lopez - Landscape Maintenance Operations & Quality 

20046805_798809033620574_8775618747467399415_nAndy is a Homestead, Florida Native and has been in the landscape industry for over 25 years. He is a family man and leads with core values of integrity and hard work. He leads the landscape maintenance crews, quality control and also plant material purchasing. He has seen many challenges and overcome various obstacles in the landscape industry. He is often the resource for various staff members to assist in consulting on landscape opportunities and challenges. He is well connected to talented subcontractors and industry experts. We are very grateful to have Andy on our service minded team. 



Paul Knifong - Landscape Consultant & Account Manager

Paul has over 20 years’ experience in the landscape industry. His work portfolio includes; private residences, commercial developments, city parks, and hospitality. Paul’s expertise ranges from landscape plantings, irrigation systems and drainage, hardscapes, pools and fountains, and outdoor lighting. His involvement ranges from the initial design stages, to estimating & project management and then to property maintenance. He attended the University of Texas at Arlington, were He received a BA in Inter-Disciplinary Studies in Environmental Design and then went on to The Graduate School in Landscape Architecture. He was named a McNair and University Scholar while at U.T.A. He is active in his local church and has participated in foreign and domestic missions. Outside activities include being a published water color artist, avid outdoorsman and photographer. Father of two adult sons in Texas and proud grandfather.

Ben Blackburn - Landscape Operations Manager

Ben is a highly motivated and creative person. He has strong interpersonal, leadership and communication skills. He is organized and able to manage multiple projects in a fast paced, multicultural environment. Ben has broad professional experience, which include sales, marketing, budgeting, purchasing, supervision and hiring of personnel. He has over 20 years of management and sales experience. He owned and cultivated a successful landscaping business from two employees to fifteen full time and 3 part-time employees in a two year period. He is most concerned with making things work "better" and not "bigger". We are so grateful to have Ben leading our teams. 

The Reef Tropical Pool & Spa Construction Team


Jeremy Guillen - Director of Project Management & Operations 


Jeremy Guillen is a Project manager with over 15 years' experience in the pool industry. He is from Miami, Florida and studied Project management at Florida International University and later     transferred to Nova Southeastern University to finish in Management

Jeremy is known for his interpersonal and leadership skills, communication, organization and the     ability to work with his team to meet their goals. Jeremy is comfortable orchestrating meetings and   making sure all stakeholders know and understand the task at hand. He also possesses the necessary technical skills to help clients and team members visualize and reach their common goal. 



Blake Pannell - Project Manager

BlakeBlake has grown with Reef Tropical for over 12 years. His aquatic environment knowledge is extensive and multi-faceted. He specializes in pool & spa functionality and finishes. He has worked on numerous projects with varying complexity. He ran the pool service division for many years and has a unique knowledge of pool equipment, functionality and automation. We are very grateful to have Blake on our service minded team. 

Blake was born in  Illinois and has made South Florida his family’s new home.




Hector Salinas - Project Manager

Hector SalinasHector is a man of character and passion. One of his passion's is pools and outdoor living design. He enjoys helping others create and bring to life the thoughts and visions that reside in their minds through aquatic environments. He is a seasoned project manager who owned and operated a Pool and Outdoor living company and worked for other pool companies in sales/design and construction. He has completed Genesis 3 Training. Furthermore, Hector brings much more than professional pool and management experience to the team, he brings a proactive and positive spirit which is vital in the construction industry full of obstacles and challenges to execute through creativity. He has a laser focus on details and aspirations for excellence. We are very grateful to have Hector on our service minded team. Hector lived in Texas for many years.  




Josh - Construction Estimator & Operations 

Josh PJosh has been in the construction industry for many years along with a formal education. He is capable of delivering highly sophisticated and detailed proposals and explanations to customers about pricing. He is one of the best pool consultants in the world. He is also great at simplifying the process to easily understand. He wears many hats in the process but focuses on pool consultations with perspective clients and ensuring that projects deliver how he consulted. 

He has great relationships with vendors for pricing and works well with his internal team to generate first class estimates and presentations for clients.



Sergio Serrano - Project Manager

Sergio Serrano

Sergio has been a dedicated and loyal construction professional with the Reef Tropical Team for over 8 years. He has built award winning pools that have international recognition. He has seen pool construction from many different angles and always perseveres though challenges. We are very grateful to have Sergio's wisdom, experience and leadership for our construction workers along with our subcontractors and vendors. 








The Reef Tropical Pool & Spa Maintenance & Repair Team

David Minchener - Specialist & Project Manager

DavidDavid has 28 years in the pool service industry and truly enjoys making people happy. His level of knowledge makes it easy for him to answer questions and remedy all pool inquiries from construction to maintenance.

Correspondingly, David's team is top notch: "By having a mechanic, a builder, pool cleaner, customer service representative and chemical expert on staff, I am able to complete all jobs with efficiency." David won the 2015 Best of Key Largo Award for Swimming Pool Coping, Plastering & Tile. David also won the 2013 Industry Leadership Award AQUA Magazine.


Mike Lewis - Operations Manager - Pool Mechanics

ML-051204-edited.jpgAs a child of a military drill sergeant and 16 years of pool experience, Mike Lewis has developed integral skills to lead a team of field mechanics. Mike’s loyalty and experience brings value to the customer service experience and Reef Tropical Pools.

He is running the pool mechanic division to ensure customer satisfaction and quality of work. He is ultimately running the most advanced and capable pool mechanic team in the state of Florida.  




Sue Hulsbeck - Operations Dispatcher - Pool Division 

SueSue came to Reef Tropical in 2012 and has become an important part of the Reef Tropical team.  Holding various positions in the company has equipped her with the knowledge and experience for understanding and fulfilling Reef Tropical’s customer’s needs.

Sue has resided in Key Largo for the past 27 years and is no stranger to customer service.  With a degree in business management and administration, she has managed various establishments in the Upper Keys prior to joining the  Reef Tropical Team. 

With her love of family, loyalty and commitment to the Reef Tropical Team, Sue loves her customers and is always eager to provide the best customer service experience.


Sheldon McDonald - Route Manager 


Sheldon recently moved to from Plantation, FL after working for ECO Lab and Pin-a-penny. He immediately embraced his leadership role and actively invests in his team. He cares deeply for our customers and shares in his "service minded" culture. We are so grateful to have Sheldon leading our pool techs.  





Finance Department 

Juan Rodriguez - Director of Finance Department


He has over 19 years of experience in Finance by efficiently balancing accounts, reconciliation of statements and Managing A/P and A/R. He provides support to our Operations Department by analyzing financial performance against key business metrics and financial highlights.






Tiffany Katz - Finance Specialist

She has over 11 year of experience of Customer Service accounting. Keeping precise financial data and accurate records of Customer’s information, bills and inventory usage. She is a key player of our finance team providing information/ creating financial reports and efficiently helping our customers understand their contracts and bills.





Linda Marquez - Landscape Account Manager

She is from Venezuela with over 6 years of Experience in Customer Relations and financial operations. Exercising financial practices in order to meet budgetary deadlines  and initiate corrective actions. She plays an  active role serving our customers with billing inquiries and special request. Also she provides metric reports of the performance of our teams.