The Reef Tropical Team

Claude Kershner III - CEO

Claude IIIClaude has been a dedicated and hardworking figure in the Pool and Landscape industry along with the South Florida business scene. Originally from Philadelphia, PA, he has realized the possibilities of a service-oriented business in South Florida since 1998. 

He has helped shape hundreds of lives over the years through his dedication to the local community, his portrayal of effective leadership for charitable organizations, his influence mentoring his employees and his ability to continually persist and enable others around him. Learn more about Claude III ---> Celebrating 17 Years

Call Claude at 305-367-2005 x1003, or email him at 

LinkedIn: Claude Kershner III Profile


Claude Kershner IV - President

Claude IVClaude Kershner IV went to Lehigh University in Pennsylvania, worked in commercial Real Estate for CB Richard Ellis for three years out of college and then proceeded to get his graduate degree at Oklahoma State University in Business Administration with a concentration in Entrepreneurship. He is 33 years old and has been working for the family business most of his life. Now, as the President of Reef Tropical, he has a handful of responsibilities in marketing, sales, operations and general management. His goal is to create value and opportunities for his staff and customers alike. Claude is a service minded leader, a father to one daughter, a member of Christ Fellowship Church and Peak360 Crossfit in Miami. He is an avid beach volleyball player and is very involved with local business groups and fitness activities. He is a former volunteer football coach at Coral Shores High School and involved with multiple local philanthropy programs including Faith Rx'd which is a ministry strenghting physical and spiritual growth. 

                                                        Call Claude at 305-367-2005 x1004, or email him at 

                                                        LinkedIn: Claude Kershner IV Profile


Cindy Lopez Price - Director of Customer Service

12317686_1071759476201239_1789049544_a.jpgCindy has worked with Reef Tropical for a combined eight years. She has long standing relationships with customers, property managers, internal team members, subcontractors and vendors. She knows pools and landscapes very well and can speak to any issues as she has seen it all. She is very friendly to work with and is training a department to act as she acts to best take care of customers and accomplish the mission of the organization. 




Julio Perez - Director of Human Resources

 julio 2.jpgJulio has over 9 years of experience in Human Resources and organizational development.  Julio’s expertise includes training and development, leadership and coaching. Julio is passionate about helping businesses make the most of their resources and talent, and helping individuals make the most of their job. Julio holds a Bachelor in Business Administration and an MBA degree from Florida International University. 




The Reef Tropical Landscape Team

Mark Brown - Designer

Mark BrownMark Brown studied landscape architecture at Florida International University. With more than 13 years of experience in the Industry, Mark has been with Reef Tropical helping clients conceptualize their outdoor paradises for more than three years.

Mark is rather talented with freehand drawings for renderings but is also well versed in the use of CAD drawings and other landscape design software.



David Baskin - Landscape Project Manager

DavidDavid Baskin earned an Industrial Design degree from Auburn University. Throughout his career, he has worked for many well-known companies offering his services in product design, with many products in production today. He most recently worked in Atlanta in the design and development of commercial real estate. His years of experience have enabled him to combine his eye for design with the project management skills needed to implement amazing designs with Reef Tropical Landscape. 



Andy Lopez - Landscape Maintenance Operations & Quality 

20046805_798809033620574_8775618747467399415_nAndy is a Homestead, Florida Native and has been in the landscape industry for over 25 years. He is a family man and leads with core values of integrity and hard work. He leads the landscape mainteance crews, qualuity control and also plant material purchasing. 





The Reef Tropical Pool & Spa Construction Team


Jeremy Guillen - Director of Project Management  


Jeremy Guillen is a Project manager with over 15 years' experience in the pool industry. He is from Miami, Florida and studied Project management at Florida International University and later     transferred to Nova Southeastern University to finish in Management

Jeremy is known for his interpersonal and leadership skills, communication, organization and the     ability to work with his team to meet their goals. Jeremy is comfortable orchestrating meetings and   making sure all stakeholders know and understand the task at hand. He also possesses the necessary technical skills to help clients and team members visualize and reach their common goal. 

Blake Pannell - Project Manager

BlakeBlake has grown with Reef Tropical for over 10 years. His aquatic environment knowledge is extensive and multi-faceted. He specializes in pool & spa functionality and and finishes. He has worked on numerous projects with varying complexity.

Blake is originally from Illinois and has made South Florida his family’s new home.


Hector Salinas - Project Manager


Josh - Construction Estimator

Josh PJosh has been in the construction industry for many years along with formal education. He is capable of delivering highly sophisticated and detailed proposals and explanations to customers about pricing. He is also great at simplifying the process to easily understand.

He has great relationships with vendors for pricing and works well with his internal team to generate first class estimates and presentations for clients.



The Reef Tropical Pool & Spa Maintenance & Repair Team

David Minchener - Specialist & Project Manager

DavidDavid has 28 years in the pool service industry and truly enjoys making people happy. His level of knowledge makes it easy for him to answer questions and remedy all pool inquiries from construction to maintenance.

Correspondingly, David's team is top notch: "By having a mechanic, a builder, pool cleaner, customer service representative and chemical expert on staff, I am able to complete all jobs with efficiency." David won the 2015 Best of Key Largo Award for Swimming Pool Coping, Plastering & Tile. David also won the 2013 Industry Leadership Award AQUA Magazine.


Mike Lewis - Operations Manager - Pool Mechanics

ML-051204-edited.jpgAs a child of a military drill sergeant and 16 years of pool experience, Mike Lewis has developed integral skills to lead a team of field mechanics. Mike’s loyalty and experience brings value to the customer service experience and Reef Tropical Pools.

He is running the pool mechanic division to ensure customer satisfaction and quality of work. He is ultimately running the most advanced and capable pool mechanic team in the state of Florida.



Sue Hulsbeck - Operations Dispatcher - Pool Division 

SueSue came to Reef Tropical in 2012 and has become an important part of the Reef Tropical team.  Holding various positions in the company has equipped her with the knowledge and experience for understanding and fulfilling Reef Tropical’s customer’s needs.

Sue has resided in Key Largo for the past 27 years and is no stranger to customer service.  With a degree in business management and administration, she has managed various establishments in the Upper Keys prior to joining the  Reef Tropical Team. 

With her love of family, loyalty and commitment to the Reef Tropical Team, Sue loves her customers and is always eager to provide the best customer service experience.

Sheldon McDonald - Route Manager 


Sheldon recently moved to from Plantation, FL after working for ECO Lab and Pin-a-penny. He immediately embraced his leadership role and actively invests in his team. He cares deeply for our customers and shares in his "service minded" culture. We are so grateful to have Sheldon leading our pool techs. 




Finance Department 

Juan Rodriguez - Director of Finance Department


He has over 19 years of experience in Finance by efficiently balancing accounts, reconciliation of statements and Managing A/P and A/R. He provides support to our Operations Department by analyzing financial performance against key business metrics and financial highlights.






Tiffany Katz - Finance Specialist

She has over 11 year of experience of Customer Service accounting. Keeping precise financial data and accurate records of Customer’s information, bills and inventory usage. She is a key player of our finance team providing information/ creating financial reports and efficiently helping our customers understand their contracts and bills.





Linda Marquez - Finance Specialist

She is from Venezuela with over 6 years of Experience in Customer Relations and financial operations. Exercising financial practices in order to meet budgetary deadlines  and initiate corrective actions. She plays an  active role serving our customers with billing inquiries and special request. Also she provides metric reports of the performance of our teams.