Position | Landscape Designer or Landscape Architect

At Reef Topical we are on a mission to serve our customers and have a vision to develop and grow our people. It is a family owned and operated business who’s values and ability to perform has been evident in the industry for over 20 years. Our marketing strategy is based on relevant content sharing to empower our customers to make the right decision. A culture of integrity, passion and commitment from our staff members has ensued over the years and developed a loyal customer base. Reef Tropical has expanded our locations to include Key Largo and now Florida City. Reef Tropical Website  please have a look Ribbon Cutting Florida City second location

We have routinely performed between 15-25 small and large designs each year, executing on a local LA specification and on in-house designs with design fees ranging from $1,500 to $10,000 and projects ranging from $20,000 to $300,000 mostly for residential and some for commercial applications. The goal is the take a design or design opportunity through the full experience of design consultation, installation and then ongoing maintenance - keeping the client’s needs and desires always in mind. We often partner with local LA firms on their specification and our understanding with this team members position helps in a smooth installation to achieve the design intent.

Reef Tropical has many exciting design projects and pending opportunities in the pipeline and a loyal maintenance account base with about 200 residential and commercial properties located in Ocean Reef Club and down into Monroe County with the intention of growing into Miami – Dade with the acquisition of a new operational facility in Florida City and synergies with our pool construction division.

We have a seasoned and committed maintenance operations manager who runs multiple crews. In addition, we have landscape account managers who will be on your team to care for, communicate with and serve these customers regularly. For our current accounts, there is opportunity to renovate existing landscapes. The account managers along with the sales coordinator will bring opportunities to you for design / installation consultation and execution. In addition, there are numerous existing and potential customers who are constructing new homes. We have long standing relationships with General Contractors, Home Architects and other Landscape Architects who will all present design and installation opportunities for our team to perform.

Any design project will be transitioned into a project management role to install the design performed directly by you or a trained account manager. You will have an experienced team of landscape installers lead by an operations manger who has over 25 years of experience managing crews, picking out local landscape material and installing a quality product to achieve the vision of the design.

The position will involve your guidance and leadership of an existing professional landscape designer who is a gifted draftsmen and artist. He has a formal education in landscape architecture and will partner with you to execute on ideas and projects. It will also require your guidance and coaching of 2-3 account managers who will have their eye on opportunities to upsell existing customers.

This position will create an immediate level of influence to all those working for and with Reef Tropical. We intend to treat you accordingly through a mutually beneficial and evolving job description and compensation package. It is very important that we trust you with our brand and with the coaching of our staff.

Defined goals, team needs and opportunities for compensation:

  1. Improve the quality of existing service lines to create customer retention
  2. Advance estimating practices and coaching of fellow staff on these practices
  3. Deliver a professional buying process to appointed sales opportunities
  4. Create valuable synergies amongst services lines (pool, landscape, construction)
  5. Practice diligent job costing for increased project profitability
  6. Improve project management best practices for project success
  7. Train staff and develop internal talent
  8. Increase client satisfaction
  9. Grow market share and service territory

Specific Responsibilities:

  • Create landscape plans or creative drawings with the help of a partner designer
    • Must have a formal education in landscape architecture with a focus on local horticulture
    • Ample experience with CAD and computer technology
  • Foster incoming sales leads for design, landscape installation and tree work
    • Sales experience and track record of success is highly valued but not required
  • Set up meetings with clients through the assistance of a sales coordinator, customer service team and account managers
  • Articulate some ideas and present portfolios of personal and company projects
  • Upsell existing service lines if opportunity presents
  • Execute on project management with sold landscape jobs to ensure customer satisfaction and payment
  • Be available to help with urgent matter (i.e. work for the crews)
  • Emulate constant professionalism as an example for the team
  • Create an opportunistic and healthy work environment
  • Act as a steward for the Reef Tropical brand, finances and integrity of the organization
  • Help guide team members through industry difficulties, estimating and sales facilitation
  • Project management – help from Operations
    • Organize and lead execution teams with people from internal departments and external subcontractors
    • Search for and vet subcontractors who can help with project goal attainment
    • Manage change orders and upsell service lines including maintenance
    • Understand client expectations and articulate them regularly to execution team
    • Communicate regularly with clients to provide a top-notch customer experience
    • Meet job profitability goals – help from Finance Department and Operations Director
    • Understand job constraints and budgets originally set in estimate
    • Regularly report on actual cost of materials and labor


Base Salary: $70,000- $80,000 starting and depending on experience

Sales Incentive

One-time projects:

2.00% of revenue on all owned deals won and invoiced (deals closed and installed) in Landscape Service Lines

1.50% of revenue on all deals (jobs) won and invoiced (deals closed and installed) by designated junior associates

1.00% on pool construction design deals won (signed contract and deposit) pre-approved by ownership Scope of work pertains to facilitating the deal to closure (meeting with client, basic consultation, helping with basic design, communicate ideas to client and help follow up)

New Maintenance accounts including fertilization, irrigation checks, or quarterly pest outsourced:

  • 5.00% year one
  • 3.50% year two
  • 2.00% year three 

Additional Benefits

Company Car with gas card, company cell phone, Medical, dental and vision insurance coverage after 90 days employment. 401k with direct match for the first 3.00% and a fifty percent match for the next 2.00% per company policy after a year of employment. Week of paid vacation per year and two weeks after five years

Physical Requirements: Lift, move, and otherwise maneuver physical objects weighing up to 50 pounds. Use hands to handle or feel objects, tools, or controls; reach with hands and arms. Frequently stoop, kneel, crouch, or crawl; stand, walk, climb or balance; occasionally sit

email julio@reeftropical.com with your resume and cover letter. We look forward to meeting you and discussing more