As defined in gymnastics, virtuosity is "performing the common uncommonly well." My fitness coach taught me to apply this in training by focusing on the fundamentals above sophisticated movements, i.e., air squats vs. squat cleans. Candidly, I can use this mindset in everything I do, i.e. safely driving my car vs. leading a company. Likewise, in the pool & landscape industry, our field service teams must perform the essential things well because our service quality is on stage. Moreover, our customers readily recognize the basic stuff and our company efficacy is at risk if we do not learn how to perform the fundamentals exceptionally well and consistently.
So why are there still green pools and brown grass? The basic reoccurring requirements of our trade remain which can often lead to burnout and counter-productive behaviors, including negative compliance, work avoidance, unwarranted absenteeism, and failure to follow safety regulations. How is it possible for our management teams to maintain their joy and emotional health while addressing identical customer complaints? What does virtuosity look like in the work environment, and how can we apply this in our leadership? How can we instill values to do the basic things exceptionally well and onboard virtuosity? This article will begin to answer some of these questions and discuss ways to build a service-minded culture.
If you survey our customers, you will find that we are still far from perpetually sustaining quality in service delivery. Therefore, I am no expert in this conversation, and we are growing and learning just like others in the industry. Yet, based on numerous organizational interventions over the past years, our customers have experienced a renewed energy and passion for improving and addressing their needs. These changes have allowed the right customers to join us on the mission and professionally acknowledge our continual task completion duties under adverse and monotonous circumstances. Nevertheless, I'm profoundly aware that we will fail in our mission without a clear and sustainable purpose for executing these basic tasks "uncommonly well." So here are some things we do: